Overview
Scatena Media Group engages independent marketing strategists on a per-project basis to provide specialized strategic planning services for client campaigns and initiatives. The Marketing Strategist operates as an independent professional, maintaining their own business, tools, and client base.
Engagement Type: Project-based, as-needed
Scope of Services
Per engagement, the Marketing Strategist may be retained to deliver defined project outputs, which may include:
- Market research and competitive analysis reports
- Brand positioning and messaging strategy frameworks
- Integrated marketing campaign plans with KPIs and measurement frameworks
- Audience segmentation and targeting strategies
- Go-to-market strategy documents for product or service launches
- Marketing channel mix recommendations with supporting rationale
- Strategic audits of existing client marketing programs
- Stakeholder engagement, community outreach, and capital campaign strategies for nonprofit and mission-driven organizations
- Enrollment, awareness, and engagement strategies for higher education institutions and K-12 districts
Deliverable Structure
Each engagement will be scoped through a written project agreement specifying deliverables, timeline, and project fee. Work product is delivered on a per-project basis, not on an hourly or ongoing retainer schedule.
Qualifications
- Established independent marketing strategy practice or consultancy
- Demonstrated experience developing integrated marketing strategies across digital, traditional, and earned media
- Strong analytical skills with experience translating data into strategic recommendations
- Familiarity with B2B and/or B2C marketing ecosystems depending on project scope
- Understanding of the nonprofit, community organization, and mission-driven sector, including donor engagement, grant-funded program marketing, capital campaign communications, and community partnership development
- Familiarity with the higher education and K-12 landscape, including enrollment marketing, student recruitment, community engagement, and education-sector communications
- Excellent written communication and presentation skills
Preferred Experience
- 5+ years in marketing strategy roles (agency-side, in-house, or independent)
- Experience with market research tools and platforms
- Track record of measurable campaign outcomes tied to strategic recommendations
- Prior work with nonprofit organizations, community-based groups, or social impact campaigns, including capital campaign planning and messaging
- Experience supporting higher education institutions or K-12 school districts with strategic marketing initiatives
AI Use Policy
Contractors may use AI-assisted tools as part of their professional workflow, subject to the following requirements:
- Confidential client information, proprietary strategy documents, and embargoed materials may not be entered into any third-party AI platform
- All deliverables must reflect original thinking, professional judgment, and strategic intent — AI tools may support but not replace the contractor’s own expertise
- Contractors are responsible for verifying the accuracy, originality, and quality of all work product, regardless of whether AI tools were used in its development
- Use of AI-generated content must be disclosed to Scatena Media Group upon delivery if it constitutes a substantial portion of any deliverable
- Specific AI use restrictions may be outlined in individual project agreements based on client requirements
Compensation
Project-based fees, negotiated per engagement based on scope and deliverables.
Inquiries
Please send a portfolio or relevant project samples, along with your project-based rate structure, to info@scatenamediagroup.com with the subject line “Marketing Strategist — Contractor Inquiry.”